The report added that the move is aimed at building new revenue streams and sustaining growth in price-sensitive markets.
Advertising on inDrive is being unveiled across Mexico, Colombia, Pakistan, Kazakhstan, Egypt, and Morocco. This will focus on in-app ads during the waiting period and while the passengers are en route, the company said. In-car and on-vehicle advertising is part of the broader roadmap, the report mentioned.
The development comes as the California-headquartered firm faces stiff competition from rivals such as Uber and other local commuting platforms.
Andries Smit, inDrive’s chief growth businesses officer, said the rollout follows tests conducted to understand the viability of the business, that delivered hundreds of millions of impressions and garnered the attention of global consumer brands and banks.
The ad business would reduce the company’s reliance on ride commissions, the report mentioned. It is backed by inDrive’s super app strategy to evolve beyond ride-hailing into a multi-service platform.
Among Indian players, Zepto, Eternal-owned Blinkit, and Swiggy’s quick commerce app Instamart are already leveraging in-app ads on their platforms, as advertising is a high-margin revenue lever, alongside deliveries.
Grocery delivery: The next big bet
In addition to advertising, inDrive has bet on grocery delivery.
The company is scaling grocery delivery in Pakistan, its second market after Kazakhstan, through a partnership with local dark-store operator Krave Mart, which received an investment from inDrive in December 2024.
The grocery service will launch in Karachi, with delivery times of 20 to 30 minutes for daily essentials. It will later expand to cities like Lahore, Islamabad, and Rawalpindi as logistics scales through the Krave Mart partnership, the TechCrunch report highlighted.
The offering will include over 7,500 products across fresh produce, meat and dairy, snacks, and household goods, with free delivery on orders above PKR 499, and no service charges.
Smit said Pakistan’s appeal lies in the growing demand for quick commerce, a fragmented retail grocery landscape, and inDrive’s strong market presence.
Since entering the country in 2021, inDrive has seen ride volumes rise nearly 40% year-on-year in 2025, while deliveries through its courier services increased 67% in the first half of the year, according to company data.
The platform now operates ride-hailing services in over 20 Pakistani cities and intercity routes that connect more than 200 locations. It has particularly strong usage in Karachi, Lahore, and Islamabad.
Beyond its fast-growing ride-hailing business, Pakistan is a a key investment destination for inDrive.
Smit told TechCrunch that Pakistan has received the largest allocation from the company’s $100 million multi-year investment plan unveiled in late 2023, though he did not share the exact amount. He added that more than half the total commitment had already been deployed.
In India, Ola Dash was launched in 2021 as a quick-commerce service offering groceries and daily essentials, but it shut down in 2022 amid high cash burn and intense competition.
Uber exited the Indian food delivery market in 2020 after selling Uber Eats to Zomato, and has since stayed focussed on mobility and logistics, rather than groceries.
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