For many years, I’ve approached the annual CES viewing with more than a hint of pessimism. It used to be the show floor for a lot of concepts, exaggeration and very little that actually changed how we interacted with personal technology. This year, as I summarise the important announcements, a trend becomes clear, one that attempts to retrain focus on consumers and interactions. Be that as it may, the one that’ll likely have the most lasting impact on perception, choice and general direction is the British tech company Clicks giving the world at first glimpse at something called the Clicks Communicator. All of a sudden, some of us (beyond a certain age and maturity threshold, mind you) are immediately reminded of the good old days of BlackBerry phones.
But, and this got me thinking, why do we still fondly remember BlackBerry phones at a time when the current crop of Android phones and indeed the Apple iPhone generations, are more powerful than the computing devices we use for work every day, are better than dedicated cameras more often than not, and are also becoming artificial intelligence (AI) devices all rolled into one? I suspect each would have their own list of reasons in different order, but the ingredients will be these — the experience of a physical QWERTY keyboard, the security proposition that was much before data privacy became cool, and the focused approach to communication with everything else secondary.
