ETtech State of Startups Survey: Startups expect to pivot to an AI avatar this year

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A majority of Indian founders, chief executives and venture capital investors expect hiring to be significantly impacted in 2026 as artificial intelligence (AI) adoption accelerates across sectors, according to ETtech’s State of Startups Survey 20250. The poll recorded responses from 70 stakeholders, of whom 60% were founders and top-level executives at new-age startups and tech companies across consumer internet, financial services, enterprise, AI, retail and logistics sectors. The rest were VC and private equity investors.

As much as 83% of respondents said AI would meaningfully change their business models or investment thesis in 2026, with 37% saying the impact would extend to core functions.

“Today, we are using AI to make all functions more productive. Hopefully in 2026, it opens up new business opportunities for us — either through new revenue streams or big cost reductions,” said Vidit Aatrey, cofounder and chief executive of Meesho, the ecommerce platform that listed recently.

A majority of respondents said they expect hiring to be significantly reduced due to AI adoption.

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