Organic Harvest founder ventures out again with Rasa

Rahul Agarwal, founder of the beauty brand Organic Harvest who exited after the Good Glamm Group acquired a majority stake, has launched a new venture, Rasa Group, a new-age conglomerate operating across multiple verticals.

It now runs six business segments: quick-service restaurants and packaged foods, app-based premium laundry and dry-cleaning, real estate, healthcare and modern Ayurveda centres, adventure-based experiences and luxury automobiles.

“We are primarily focusing on consumer-facing businesses, anything that can be organised from its currently unorganised form,” Agarwal told ET.

The company’s food vertical is focused on organising India’s street-food market, while its adventure sports arm includes hot-air ballooning, paragliding and related activities. The food business currently runs offline but might enter the food-delivery segment, positioning it against players such as Zomato and Swiggy.

“Any business that is either non-existent in India or exists but is run largely in an unorganised manner makes us ask two questions: Is the market big enough for us to enter, and can we bring disruption through digital intervention? Based on that, we chose these six verticals,” Agarwal said.

The company has opened its first Ayurveda hospital in New Delhi, and plans to open more hospitals across the country.

“Post-Covid, Ayurveda has grown significantly, not just in the treatment space but also in wellness. Offerings such as six-hour detox packages or three-day wellness programmes have seen strong demand after Covid,” Agarwal said.

According to him, the food and beverage arm, the laundry and dry-cleaning startup, and the real-estate business have strong potential to expand quickly, enabling them to reach a wider consumer base across several states and the country.

“We import American muscle cars into India, convert them from left-hand drive to right-hand drive, and then sell them to HNIs (high net-worth individuals) in the country,” he said, referring to the company’s luxury car business.

The bootstrapped firm is targeting revenue of Rs 500 crore over the next three years.

On raising capital, Agarwal said, “We’ll try to determine which business needs capital, which one needs discipline and which requires focused execution, and then we’ll go to the market.”