Kapooria worked at ecommerce marketplace Flipkart prior to this, as a vice president heading business finance for mobiles, electronics and large appliances categories.
Kapooria’s appointment has come close on the heels of Zomato raising Rs 8,500 crore through a qualified institutional placement, a major portion of which the Gurugram-based company said would be deployed towards expanding quick-commerce operations.
Blinkit has not had a full-time CFO for over two years, after Amit Sachdeva quit in August 2022 when the company was acquired by Zomato. Sachdeva joined edtech platform PhysicsWallah last month.
Kapooria will work closely with Blinkit chief executive Albinder Dhindsa and Zomato CFO Akshant Goyal, the people cited earlier said.
In addition to Flipkart, he has had stints at companies including Oyo, Yum Restaurants and Whirlpool India.
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Hemal Jain, who was Zomato’s global head of business finance and CFO of its business-to-business grocery delivery service Hyperpure, had resigned from her roles effective January 31, 2025.During the July-September quarter, Blinkit saw its adjusted Ebitda loss widen to Rs 8 crore from Rs 3 crore in the April-June period. Blinkit said its margins weren’t improving at a company level given the aggressive scale-up it is undertaking. Its gross sales for the quarter more than doubled to Rs 6,132 crore.
Blinkit has set a target of running 1,000 dark stores, or micro warehouses from where 10-minute deliveries are made, by April 2025 and 2,000 by December 2026.
The company, which is the market leader in quick commerce by various estimates, has also stepped up its spending to deal with rising competitive intensity in the sector from rivals such as Lightspeed-backed Zepto and Bengaluru-based Swiggy Instamart.
Kapooria’s appointment was first reported by news website Moneycontrol.
His move out from Flipkart, which launched quick-commerce service Minutes earlier this year, is not an isolated one. Several other executives from the Walmart-owned ecommerce retailer have moved out to companies such as Swiggy and Zepto.
They include senior vice president of category and marketplace Amitesh Jha, who joined Swiggy as the chief executive of Instamart.