“Customers can initiate a return/ exchange in case of a size or fit issue with the delivered product. This solves a crucial problem of size anxiety for categories like clothing and footwear,” Albinder Dhindsa, chief executive of Blinkit, wrote in a post on microblogging platform X (formerly Twitter).
Dhindsa said that the Zomato-owned platform has been testing the return feature in Delhi NCR for a few weeks and has now enabled it for Mumbai, Bangalore, Hyderabad and Pune, with plans to expand to more cities soon.
On September 16, ET reported that the Gurgaon-based platform was testing returns for apparel and footwear items.Quick commerce platforms are increasingly functioning like horizontal online marketplaces, expanding their product range to include apparel and lifestyle items while also focusing on solving a major challenge in online fashion shopping—returns and exchanges.
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According to industry estimates, around 25-30% of the orders in online fashion are subjected to returns as users look to replace products for want of correct sizes and fittings.
Blinkit as well as its competitors Swiggy Instamart and Zepto – all of which entered the fashion category earlier this year – sell products of brands such as Adidas, Pepe, FabIndia, Jockey, Boldfit, XYXX, US Polo Association, Paragon, Liberty and others.