The acquisition comes at a time when India’s share in the global nutrition category is projected to grow sixfold to 12% by 2029 from 2% now.
“By adding a nutrition dimension, we’re taking our commitment to providing the best quality fresh food to Pluckk’s customers to the next level,” said Pratik Gupta, CEO of Pluckk.
Upnourish, a venture by 23BMI Life Sciences Pvt Ltd, offers personalised nutrition plans and meal replacement products like smoothies, soups, and bars.
“With Pluckk’s commitment to clean and fresh produce, Upnourish will elevate its offerings, enabling holistic health for a much larger audience,” added Aayushi Lakhapati, chief nutritionist & co-founder of Upnourish.
Upnourish also addresses various health concerns, such as weight management, PCOD, diabetes, and high cholesterol. Pluckk is also trying to revolutionise the farm-to-table model by offering a wide variety of fresh produce directly to consumers.
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Exponentia Ventures (EV) led Pluckk’s recent funding round, aiming to reach a Rs 200 crore annual run rate by the end of the fiscal year and a 25-30% share from offline channels, according to a report by ET.In 2022, the lifestyle venture, Pluckk raised $5 million in seed funding and expressed plans to expand its portfolio through acquisitions.
The B2C food tech platform serves major urban centres like Delhi, Mumbai, Bangalore, and Pune, ensuring fresh produce is accessible through top online and offline retailers, including Amazon, Nature’s Basket, Swiggy, Zepto, and Blinkit.