“Kindly refrain from circulating or attributing it to Swiggy,” said the company.
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The advertisement, posted by X user Nilesh Trivedi, has the logo and name of Swiggy on top saying, “Eviction-safe food delivery. In Indian neighbourhoods, your dietary preferences are best kept private. Our delivery fleet doesn’t leak your private habits to the world. You also save some money as we don’t have to pay for the life insurance of our delivery staff against possible mob lynchings.”
In a subsequent post, the user said, “This image is not an authentic ad by Swiggy. It is sarcasm/satire/parody. I thought I had dropped sufficient clues.”
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Zomato sparked an uproar after the food-delivery major launched a dedicated ‘pure veg’ fleet which will deliver food from restaurants serving only vegetarian food and delivery executives would wear green.
Facing flak over the decision, Zomato CEO Deepinder Goyal later said the company has decided to remove the on-ground segregation of its rider fleet using the colour green.
“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians — will wear the colour red,” Goyal posted on X.
He said feedback received after Tuesday’s announcement indicated some of Zomato’s “customers could get into trouble with their landlords”.
Social media users had criticised Zomato’s move, arguing that the decision to differentiate fleet partners would perpetuate caste segregation. Some also raised concerns about the possibility of Zomato’s regular fleet facing restrictions from some societies and resident welfare associations.