Digital exposure and rising stress levels have heightened India’s sleep woes while social media and OTT emerged as the top reasons for 54% of Indians staying up beyond their ideal bedtime.
On World Sleep Day, sleep and home solutions provider Wakefit.co’s 7th edition of the Great Indian Sleep Scorecard 2024 highlights a sharp deterioration in sleep quality across the country.
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The company garnered close to 2.5 lakh Indians’ responses over 7 years and 10,000-plus responses this year for the survey.