Puneet Gupta, founder, Clensta, said the brand is now looking to penetrate deeper across its current 57 focused cities through same-store, same-city growth. Clensta has been expanding its global footprint through strategic partnerships with global players including Lulu group in the GCC and UAE and Carrefour in Africa, he added.
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Actor-turned-entrepreneur Chopra had invested in the sustainable personal care products maker last year, by acquiring a minority stake in the company. The direct-to-consumer player sells a range of personal care products some of which are based on waterless technology.
The start-up also announced the second phase of its Buy1Give1 campaign, under which, for every Clensta product sold, the company would give one bottle of drinking water to the underprivileged, it said, adding that the cause is in sync with “providing water security to all”.
Last year, Clensta raised Rs 75 crore in a pre-series B funding round led by TradeCred and co-led by the Royal Family of the UAE and Chopra, among other investors.
The Gurgaon-headquartered company was founded in 2016 by Gupta and began selling the products three years later. In addition to its own platform, Clensta sells its products through ecommerce channels as well as in offline chains including Health and Glow and Tata 1 MG.
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